iPhone 18 Pro’s new price might be better than expected

Apple will launch the iPhone 18 Pro soon, and a new report indicates its price might not be as high as several analysts have suggested. Here are the details.

iPhone 18 Pro could get modest $100 price increase following similar moves by Samsung, Google

Apple will unveil its flagship iPhone 18 Pro very soon, with the September event likely to be announced in the next week.

While there’s a lot we already know about iPhone 18 Pro, including rumored camera upgrades, design updates, and more—pricing remains a big question mark.

Based on rising component costs for memory, storage, and a new camera system, analysts have predicted iPhone 18 Pro pricing that starts at $1,299 or $1,399. That’s just for the base model.

But the price might not be so bad after all. Mark Gurman writes at Bloomberg:

$100 increases would mean going from $1,099 to $1,199 for iPhone 18 Pro and $1,199 to $1,299 for iPhone 18 Pro Max.

Previous reports have indicated Apple might reserve more significant increases for its higher storage models. If the company does stick to $100 increases for entry 256GB models, we could still see $150 or $200 increases on models with 512GB, 1TB, and above.

What do you think the iPhone 18 Pro will cost? Let us know in the comments.

*Buy iPhone with 15% discount from Apple refurbished

Best iPhone accessories

  • AirPods Pro 3 (now only $189, down from $249)
  • AirTag 2 (now only $79 for 4-pack, down from $99)
  • MagSafe Car Mount for iPhone
  • 10-year AirTag battery case
  • 100W USB-C fast charging power adapter