Adding to an earlier report from Counterpoint Research that showed Apple posting its strongest-ever second quarter for iPhone shipments, Omdia has now published its own figures pointing to the same record performance. Here are the details.
Omdia warns sharper declines are still ahead
Earlier today, we covered a Counterpoint Research report that showed preliminary data for worldwide smartphone shipments for the second quarter of 2026.
In its report, Counterpoint said Samsung led the market with a 24% shipment share, up from 20% a year earlier. Apple followed with 20%, up from 17%, while Xiaomi fell from 14% to 12%, OPPO from 12% to 11%, and vivo from 9% to 8%.
Now, a preliminary report from Omdia (via MacMagazine) points to the same overall trend, although its estimates differ slightly.
Omdia puts Samsung at 22%, up from 20% in Q2 2025, followed by Apple at 20%, up from 16%. Xiaomi declined from 15% to 11%, OPPO from 12% to 10%, and vivo from 9% to 8%.
Here’s Omdia on Apple’s performance for the quarter:
Unsurprisingly, Omdia said the ongoing memory crisis contributed to a 4% year-over-year decline in overall shipments, making Q2 2026 the market’s weakest quarter since Q2 2023.
Omdia also warned that the sharpest shipment declines are still to come:
To read Omdia’s full report, follow this link.
