According to Counterpoint Research, Apple’s entry into the foldable smartphone market will be one of the factors driving an 18% increase in average sale prices in the category in 2026. Here are the details.
Book-types climb, clamshells slide
In a recently released report, Counterpoint Research predicts that the average selling price of foldable smartphones will reach $1,485 in 2026, up 18% from 2025 and 29% from 2024.
Counterpoint expects the average selling price of book-type foldables, the expected form-factor of the iPhone Fold (also rumored to be called iPhone Ultra), to continue rising, while clamshell models are projected to fall below their 2024 average.
From the report:
The report also notes that the shipment share of foldables priced between $1,600 and $2,000 is expected to nearly double, from 30% in 2025 to 58% in 2026. Meanwhile, models priced at $2,000 or more are projected to slip from 3% to 2%.
The iPhone Fold is currently expected to land in that top price bracket, with IDC recently predicting an average selling price of $2,500 and some configurations reaching $3,000.
Finally, Counterpoint says that “Apple’s entry in the foldable market is also expected to further boost the upward ASP trend by keeping market attention on high-priced segments,” adding that this “will increase interest in software continuity, app support, and productivity across foldable categories and help establish foldables as a higher-value segment within the smartphone market.”
To read Counterpoint’s full report, follow this link.
