Apple has confirmed that its products will see price increases in the future due to ongoing memory supply constraints. Apple CEO Tim Cook delivered the bad news in an interview with The Wall Street Journal on Wednesday.
Cook cited the ongoing RAM supply shortage as reason for “unavoidable” price increases. From the WSJ story published today:
As the Journal notes, Apple raised the starting price of the Mac mini desktop computer recently. It did so by dropping the base storage option from the lineup. The price of the Mac mini with higher storage technically didn’t change.
But going forward, it sounds like Apple is planning to increase the starting price of hardware products in a more significant way. That’s at least what the message from the Journal interview excerpt seems to be.
Here’s more from the story published today:
Cook delivers the message just months before stepping out of the role of CEO. On September 1, John Ternus will take over as CEO of Apple. Cook will serve as executive chairman of the board.
Apple’s planned price increases to deal with RAM costs comes after Apple introduced its most affordable Mac notebook ever with the MacBook Neo. The cheaper laptop only comes with 8GB RAM, which is less than many iPhones, iPads, and other modern Macs.
The article doesn’t specify when Apple plans to increase prices on products or if price changes are coming to existing products. You can read the piece in full here.
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