Due to unprecedented cost increases for RAM and storage, Apple has confirmed that price increases are coming for its products. Here’s how much the iPhone 18 Pro is now expected to cost, per WSJ estimates.
WSJ estimates $1,399+ iPhone 18 Pro starting price based on rising component costs
Nicole Nguyen and Rolfe Winkler write at The Wall Street Journal:
Through internal analysis and pricing insights from research firm TechInsights, WSJ estimates that iPhone 18 Pro is likely to start at a minimum price of $1,299—but $1,399 or higher is more likely.
That’s a $200-300+ increase over iPhone 17 Pro. And it means larger storage tiers, and premium models like iPhone 18 Pro Max and iPhone Ultra, will start even higher.
WSJ’s numbers were reached by adding up the expected price hikes for iPhone 18 Pro’s RAM and storage, plus camera upgrades, and giving Apple comparable margins to its norms.
iPhone 18 Pro is expected to bring some especially significant camera upgrades, but with much higher component costs than iPhone 17 Pro had.
If iPhone 18 Pro does start at $1,299 or $1,399, we can expect iPhone 18 Pro Max to start $100 higher. That would match the gap between Apple’s Pro and Pro Max models currently.
At these prices, perhaps iPhone Ultra’s expected ~$2,000 price tag won’t feel quite as exorbitant.
How high would be too high a cost for you to upgrade to an iPhone 18 Pro or Pro Max? Let us know in the comments.
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- AirPods Pro 3 (now only $169, down from $249)
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