According to a new report from Counterpoint Research, Apple just recorded its highest-ever global smartphone revenue for a third calendar quarter. Here are the details.
iPhone sees record ASP and Q3 shipment share
In a report released earlier this week, Counterpoint Research mapped out the global smartphone market’s performance during the third quarter, which saw Apple capture its highest-ever share of industry revenue for the period.
Samsung, which came in second, accounted for 19% of global smartphone revenue, followed by Xiaomi at 6%, OPPO at 5%, and vivo at 4%.
In another record, Counterpoint says Apple saw the iPhone average selling price (ASP) hit an all-time-high of $1,031, up 19% year-over-year.
Counterpoint’s Research Director Tarun Pathak explained that the iPhone 18 Pro series contributed to Apple’s ASP growth, despite launching toward the end of the third calendar quarter:
Finally, the report noted that while Samsung still led the market in shipment share, its lead over Apple narrowed slightly, with the companies accounting for 22% and 21% of global smartphone shipments, respectively.
To read Counterpoint’s full report, follow this link.
